English Essay Topics for College Students Reviews & Tips

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Holistic Marketing - 2527 Words

MKTG208 – Holistic Marketing Define and discuss the concept of holistic marketing. Your discussion should include the following: 1. Describe and analyze the ways holistic marketing can assist organizations to connect with customers. 2. Explain how holistic marketing can build brand/s. 3. Explain how holistic marketing can deliver and communicate value. The Holistic Marketing concept is based on the development, design and implementation of marketing programs, processes and activities that recognise their breadth and interdependencies. It is thus an approach that attempts to recognise and reconcile the scope and complexities of marketing activities (Kotler et. al, 2009). Holistic marketing recognises that the quality of†¦show more content†¦For example, Westfield shopping centres only operate within NSW. Product or brand management is commonly used by organizations that produce a variety of products or brands. An extra level of management is added to supervise the various categories or product areas that the business operates in. This presents an advantage for organizations such as Kraft, as it separates the product categories of cereal, pet food and beverages. (Kotler et. al, 2009) Similarly, instead of separating by product categories, market management organization uses a focus on user groups and market segments. For instance, a firm may sell to individual consumers, business and/or government. Integrated marketing is the coordination and integrating of all marketing communication tools, avenues, and sources within a company into a seamless program that maximises the impact on customers and other stakeholders at a minimal cost. (Kotler et. al, 2009) By directing Internal Integrated Marketing Communications (IIMC) towards their employees, firms are able to promote employee satisfaction, trust and commitment, thereby strengthening the firm-employee relationship and ultimately affecting profitability by enhancing customer satisfaction (Herington, Johnson and Scott 2006). Integrated marketing is based on a strategic marketing plan. The plan coordinates efforts in all components of the marketing mix. A complete integrated marketing plan starts with and incorporates every element of theShow MoreRelatedHolistic Marketing5174 Words   |  21 PagesHOLISTIC MARKETING INTRODUCTION: Holistic Marketing is a term used to describe a strategy that enables you to look at your marketing efforts as a whole , which in turn helps you develop an overall or holistic marketing plan. Most small businesses look at their marketing and select marketing formats to action that they are comfortable with, and therefore, omit to undertake or incorporate marketing actions that are less comfortable for them. What is holistic marketing?Read MoreMarketing : The Holistic Marketing Concept1392 Words   |  6 Pages Prior to this class, although I have some experience in a marketing type role, I thought of marketing as the process that was activated post product development and the vehicle to product/service promotion and advertisement to the marketplace. Through this class, I have a greater understanding of marketing, and realize promotion and advertisement is just a fraction of it, and has much more depth. Marketing begins at the beginning, and is integrated through to the end of the life cycle. It hasRead MoreMarketing Is The Holistic Approach975 Words   |  4 PagesMarketing is crucial to the success of a brand and is an encompassing set of processes facilitated for generating, communicating and bringing value to consumers. Moreover, marketing is about managing relationships with consumers in ways that benefit the organizations and its stakeholders. The marketing concept most widely used is the holistic approach. According to Kolter (2012) â€Å"This concept is based on the devel opment, design and implantation of marketing programs, processes, and activitiesRead MoreMarketing Is The Holistic Approach985 Words   |  4 PagesMarketing is crucial to the success of a brand and is an encompassing set of processes facilitated for generating, communicating and bringing value to consumers. Moreover, marketing is about managing relationships with consumers in ways that benefit the organizations and its stakeholders. The marketing concept most widely used is the holistic approach. According to Kolter (2012) â€Å"It is the concept based on the development, design and implantation of marketing programs, processes, and activitiesRead MoreIntroduction to the Concept of Holistic Marketing2531 Words   |  11 PagesHOLISTIC MARKETING Introduction to the Concept of Holistic Marketing Introduction : Definition, What is Marketed, Marketing Concepts, Trends in Marketing Practices   Holistic Marketing : Integrated Marketing, Internal Marketing, Relationship Marketing, Social Responsibility Marketing   Holistic Marketing Mix   Future of Marketing   Conclusion Introduction   Definition   The shortest definition of Marketing Management is Meeting Needs Profitably.   Whose Needs ? - The needs of the people, orRead MoreObjectives Of The Holistic Marketing Concept1880 Words   |  8 Pagesrevenue to examine the marketing scorecard and interpret what is happening to market share, customer loss rate, customer satisfaction, product quality, and other measures (Kotler, et al., 2013, p. 24). Fairfax must maintain strong relationships with this engaged audience. It is important that readers who purchase from the shop are provided with highest quality products and service. The products must excite the readers and be priced correctly. Increasingly, a key goal of marketing is to develop deep,Read MoreThe Four Components of Holistic Marketing Are.Doc2292 Words   |  10 PagesHolistic marketing concept is based on development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.   Holistic marketing recognizes that everything matters with marketing   and that a broad, integrated perspective is necessary to attain the best solution   Four main compnents of holistic marketing are: relationship marketing - integrated marketing - internal marketing - and socially responsible marketing.   1. RelationshipRead MoreThe Key Insight That Helped Nike Develop Holistic Marketing Strategy? Essay842 Words   |  4 PagesCase Study Questions: 1 What was the key insight that helped Nike develop a holistic marketing strategy? Before the Internet era, Nike had already established itself. It had done well though TV ads and celebrities getting on board like Bo Jackson. However, when the new era came, it changed everything for Nike. They needed to be able to change with the new era. If millions of people use Facebook, IG, and Twitter, Nike needed to expose themselves in those areas as well. Therefore, they became moreRead MoreMarketing Concepts1469 Words   |  6 PagesLIST OF SIX MARKETING CONCEPTS Following are the six concepts of marketing †¢ Production concept †¢ Product concept †¢ Selling concept †¢ Marketing concept †¢ Societal marketing concept †¢ Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: â€Å"It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.† EXPLANATION: ThisRead MoreSummary Kotler Keller1275 Words   |  6 PagesSummary Part1 Chapter 1 Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketers are skilled at managing demand: they seek

Use of Glucometer free essay sample

On the student return to admission room I asked the student if she had performed the blood sugar reading before. She replied, she had practice before as she was a third year student. As a mentor I am determined that she can undertake the activity and able to demonstrate the acceptable performance under direct supervision. We collected the essential equipment. Before taking the device to the patient ,we checked the testing strips are in date, monitor and test strips have been calibrated together and internal quality control carried out in accordance to trust guidelines. To ensure accuracy of the result and patient safety. The student explained to the patient and obtained consent for procedure. Prepared the patient and asked Mr D to sit down comfortably in the admission room (NMC 2008b,C). This will lessen any fear or anxieties of the student and Mr D. I ensure the student have washed her hands and put on gloves before starting the glucose check. We will write a custom essay sample on Use of Glucometer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is to minimize the risk of cross infection and contamination (Fraise and Bradley 2009,E). The student took a blood sample from the middle of the finger of Mr D using the lancet which is in appropriate technique. She inserted the strip into blood glucose monitor and disposed of lancet in a sharps container. Applied gauze over punctured site to ensure Mr D safety (Wallymahmed 2007, C). The result obtained is 5. 8 mmols which is within normal range. FEELING: I felt that the student did what she was asked to do. She felt she did exactly and felt good even though she was under supervision, and she could expand on her ability to do the task well. I needed to demonstrate the correct techniques and explained to the student why (cited by Ed Bryant 2004). We went to a vacant room and explained to her that when taking blood sample it should be the side of the finger using the lancet , ensuring that the site of piercing is rotated. I ensure avoid frequent use of thumb and index finger . Ensure you know the suitable sites for lancing. The side of finger is less painful and easier to obtain blood. I ensure the sites should be rotated to avoid infection from multiple stabbings, area becoming toughened and to reduced pain. EVALUATION: After we went through the guidelines as per Trust Policy, I asked her to complete a learning style questionnaire VARK (Fleming 2001). This is guide to show me her learning style. This is a tool to aid understanding of overall personality, strengths and potentially learn more effectively. I understand that her learning style was Visual and Kinaesthetic after completion of questionnaire. This is a combination of hands on and demonstration approach and a teaching session would be benefit to her. We went into the vacant room wherein we can concentrate to carry out the task and would not be disturbed. We took the glucometer kit with us. I demonstrated step by step to the student. This is not new to her but this is to update her knowledge and skills in glucometer. Competency questionnaires completed for her. The student was able to understand everything and happy to do the glucose testing for the next patient. Although I knew the student has gained knowledge about glucose testing I supported her and observed her performance for the next patient that needs blood glucose check which she did well. ANALYSIS: As a mentor with a continuous support and guidance of my student performing a task can help lessen her anxiety and fears. One of the most important in developing students decision making is that a role model. Morton-Cooper and Palmer (2000) suggested by being a role model the mentor provides an observable image of imitation, demonstrating skills and qualities for the mentee to emulate. The student believe that this task help her to identify her role as a nurse as this is activity to nursing. CONCLUSION: The foundation of being a good mentor is building a good working relationship, use of good communication and active listening skills with the student (Walsh 2010). Spending time doing session and day by day working with my students is rewarding because I have seen my student grown her confidence and she learnt new skills that she can apply in her future career. ACTION PLAN: Students need more supervision and practice when performing clinical skills. The mentor need to give knowledge, ask questions and answers from students on how to prepare the patient and use equipment; on how to obtain a suitable sample. How to prepare the skin cleaning. Using lancet device and proper disposal of sharps (Roche Diagnostic Limited 2011). As a mentor I must make sure that the students apply the guidelines and protocol in glucometer as per Hospital Policy. I will observe the students when doing the competence checklist assessment. I make sure the Trust Operating Procedure for use of analyse, health and safety as well as sample should be treated as infectious. I make sure the student must wash their hands and proper disposal of gloves and observe infection control. Through this training the students will be able to demonstrate performing test successfully and correctly in the future. I am more prepared to mentor students because I have had completed the course and could apply what I have learnt in the Mentorship Course Program. I was looking forward to my future students and others.

Inky Response Paper Saving The Whale Essays - Megafauna, Cetaceans

Inky Response Paper: Saving The Whale Inky Response Paper The economy is slowing, third world nations have political unrest, and Susie is distraught because she cannot decide what to wear to school tomorrow. These seem to be the problems that society is extremely concerned with today. The thing that is so shocking is the fact that humans are so caught up with material possessions and their egocentric problems that they are blinded from the big picture. If we dont preserve the physical world that we live in, there will be nothing to enjoy the fruits of our labor on. I had the opportunity to watch a very inspiring video this past week, and I see things a lot differently now. The story of Inky, the pigmy sperm whale is a very moving tale. The whale beached itself for some unknown reason off the coast of New Jersey. Immediately, everyone around came to the attempted rescue of the suffering creature. The whale was airlifted to the Baltimore Aquarium, where marine biologists began to try to decipher the problem with the ailing whale that they came to call Inky. Inky continued to weaken and not eat, and no one could understand the problem. After many tests, a startling discovery was made that traumatized everyone. It seems that the problem with Inky was that she had eaten a large amount of plastic that had been drifting in the ocean from careless polluters. The biologists were able to remove the plastic contents of the whales stomach and begin rehabilitation. Slowly, the animal began to gain its appetite back, and began to Sponaugle 2 gain some energy. Soon, Inky was back to her normal self, and the biologists took her back to her normal environment and released her. One of the most impressive aspects of the video was how amazing it was that everyone had come together and cared so much about the whale that they did everything possible to save the creature, no matter what the cost. They had passion. The sad thing is that a majority of the human population doesnt even have enough pride in the beautiful earth to not mess it up. Constantly, and more often than not, trash and pollution are being washed up on our beautiful shores. If everyone wants to be selfish, they should at least preserve the oceans so that they can enjoy them visually, but they couldnt care less even about that aspect of it. People dont even begin to think of the consequences that may arise from throwing a simple bottle cap overboard. Any number of small sea animals may attempt to consume the item, and have serious health complications including death. Not only would the fish most likely die from eating it, but also their predators would end up consuming it as well when they ate t he original fish that consumed the item. Any way you look at it, any form of pollution is tragic and just plain selfish. The first step in correcting the problem is awareness. I admit that I wasnt completely aware that the problem was so intense until recently. I believe that if everyone could see the consequences for their actions, they might think twice about the next time they go to dispose of unwanted goods. The world is getting smaller, and we all need to learn to respect one another, man and animal alike. Science